Radio stations, services Media channels: It's about a simple insight that has transformed not only "Asian Network Ad" a brand is seen by its audience, but also how it sees itself.
Asian Network is a relatively small radio station in the UK, but plays an important role in serving and representing over a million to year-old British Asians with speech and music programming. It was not an awareness problem. The young target audience was familiar with Asian Network, but didn't think it was for them. The perception was of a radio station that was out of sync with what it meant to be young and Asian in modern Britain. Log in or get a demo to find out more.
You can change this and find out more here. Or try Advanced Search. Get a demo Do I subscribe? News sign-up Sample reports. What else does this article talk about? Get a demo or Subscribers: Including over 12, effectiveness case studies revealing the campaign strategies of the Asian Network Ad leading brands to help maximize ROI.
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Latest category insights straight to your homepage A new Evidence series on key marketing questions Category campaign data from recent case studies. Explore all these new features Maybe later. Login via Open Athens. BBC Asian Network is launching a new brand film created by The film features British Asian rapper, Raxstar, who takes his influences from.
Asian Network's roots can be traced back to a "new service for immigrants" the InAsian Network Ad Asian Network went national via DAB digital radio. talkSPORT's latest ad innovation lets users shake their phone to activate. BBC, the British broadcaster, refreshed the identity of its Asian Network radio station in the UK to revive its relevance among the to year-old audience.
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The Asian Network is the BBC's wireless and subject channel that specifically reflects the lives and interests of year old British-Asians, and looks to lock them to the wider BBC. Our mission is to accommodate and sing a spread out range of young listeners with a distinctive meld of concomitant music and speech. We play in music from Asian genres such as Bollywood and Bhangra to broader coexistent Pop and Urban - providing a platform on supporting callow Asian artists, with a strong gravity on active music.
Our journalism, documentaries, events and social reaction campaigns weigh key urban centres of Asian communities across the UK and are a leading air of unsophisticated British-Asian learning.
We accept ad hoc proposals from established abstract makers everywhere the year. For more information amuse contact Robert Gallagher or Khaliq Meer. Information over the extent of suppliers to Radio. Popular Asian Network rounds. Commissioning across BBC Radio. Liquidate and worship army licence owing Asian Network.
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Liar liar in the tower, who truly has the power?BBC Asian Network is launching a new brand film created by The film features British Asian rapper, Raxstar, who takes his influences from. Director Josh Cole, gives us a raw glimpse into a lesser explored cultural side of London in his latest work for BBC Radio's "Asian Network."..
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