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Point of sale display materials

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A point-of-sale display POS display is a specialized form of sales promotion that is found near, on, or next to a checkout counter the " point of sale ". They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e. POS displays can include shelf edgingdummy packsPoint of sale display materials packs, endcapsdisplay standsmobilespostersand banners.

POS can also refer to systems used to record transactions between the customer and the commerce. Usually, in smaller retail outlets, POS displays are supplied by the manufacturer of the products, and also sited, restocked and maintained by one of their regular salespersons. However, this is less common in large supermarkets as they can control the activities of their suppliers due to their large purchasing power, and prefer to use their own material designed to be consistent with their corporate theming and store layout.

Common items that may appear in POS displays year-round are batteriessoft drinkscandychewing gummagazinescomicstobaccoand writable CDs and DVDs. These displays are also useful in outlets with limited floor space, Point of sale display materials there tends to be much wasted space around counters. This allows designers to make full use of color and printing to make the display visually appealing.

A point of sale (POS)...

Some displays are fixed or non-disposable; these may include lighting to make the display more visible and may also contain a cooler, e. Some are Point of sale display materials more than a metal basket, with no design on the outside, simply showing a price; these types of display are easier to refill.

In the field of POS displays, a "lightbox" is a display fixture or a modular component of a larger POS display structure that contains a translucent graphic film with lamps that transmit light through the graphic, thus " backlighting " the graphic message for increased visibility, brightness and contrast relative to its surroundings.

A point-of-purchase or POP display...

By definition, the artwork or backlit graphic film aka " duratrans " in a POS lightbox is replaceable without discarding the lightbox or any of its other components.

Lightboxes have historically been lighted with fluorescent lamps due to their a cooler operating temperature than Point of sale display materials ; b relatively efficient power consumption; and c inherent diffusive property. However, as in most commercial lighting applications, there has been a significant industry-wide shift in the late 20th and early 21st century toward LED lamps in POS lightboxes, for not just the universally-acknowledged benefit of economy but also of practicality, as LED lamps are more durable and impact-resistant in shipping, handling and public applications such as Point-of-Sale.

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Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. October Learn how and when to remove this template message. Retrieved from " https: Marketing techniques Sales promotion Retailing.

Point of Sale, or POS,...

Articles needing additional references from October All articles needing additional references. Views Read Edit View history. This page was last edited on 1 Novemberat By using this site, you agree to the Terms of Use and Privacy Policy. Use these 30 examples of Point of Purchase displays to influence materials your brand provides to its retailers in order to help sales of your.

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At txtsrving.info, we specialise in superior quality point of sale (POS) display materials - helping our customers with all their retail printing needs. Visy provides integrated point of sale display solutions, including conceptual design, manufacture and distribution.

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Point of sale display

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Point of Sale Displays

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